Cookies policy
Information about our use of cookies and tracking technologies
Last updated: October 26, 2026
Introduction
This Cookies Policy explains how Ridger uses cookies and similar tracking technologies on our website. It provides information about what cookies are, how we use them, and your choices regarding their use.
Depending on where you are, some of these technologies run by default and others only with your consent. The section below explains what applies to you and how to refuse or change your choice.
How we measure visits
We use Google Analytics 4 (Google Ireland Limited and Google LLC) with Google Consent Mode. The Google tag loads on every visit. What it may store depends on where you are, as estimated by Google from your IP address, and on your choice in the cookie banner. Like any Google Analytics setup, each measurement includes the address of the page viewed, with campaign parameters such as utm_source or gclid when they are in the link you followed.
Switzerland: analytics cookies (_ga, _ga_*) are used unless you click "Refuse". Advertising signals (advertising cookies, ad user data and ad personalisation) stay off until you click "Accept".
European Union, EEA and United Kingdom: no analytics or advertising cookies are set until you click "Accept". Until then the tag only sends cookieless measurement pings (for example a page view or a form sent), without an identifier that recognises you from one visit to the next. Google receives the technical data contained in any web request, such as your IP address and browser type, and uses these pings for aggregated statistics.
Other countries: analytics and advertising signals are on by default. You can turn them off with "Refuse".
We do not use other analytics or advertising tools.
Your choice is saved in your browser (cookie and local storage entry "cookieConsent", 12 months). "Refuse" turns off analytics and advertising cookies and signals; the tag then only sends the cookieless pings described above. You can change your choice at any time with the cookie button at the bottom of the page.
What are cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognize your device and store information about your preferences or past actions.
Cookies typically contain:
- The name of the server that placed the cookie
- An identifier in the form of a unique number
- An expiration date (some cookies only last for the duration of your session)
Types of cookies we use
1. Essential cookies
These cookies are necessary for the website to function properly and cannot be disabled.
Purpose:
- Website navigation and basic functionality
- Security and authentication
- Language and accessibility preferences
- Form submission and session management
2. Analytics cookies
These cookies help us understand how visitors use our website (pages viewed, visit duration, traffic sources). The results are reported to us in aggregated form.
Purpose:
- Website traffic analysis
- Page performance monitoring
- User behavior patterns
- Website optimization and improvement
Providers: Google Analytics, internal analytics tools
3. Functional cookies
These cookies enable enhanced functionality and personalization features.
Purpose:
- Remembering language and theme preferences
- Saving form data and progress
- Customizing content and layout
- Providing live chat functionality
4. Marketing cookies
Google advertising signals measure the effectiveness of advertising. Where they apply by default and where they need your consent is explained in "How we measure visits" above.
Purpose:
- Targeted advertising
- Measuring ad effectiveness
- Retargeting campaigns
- Social media integration
Provider: Google (advertising signals)
Third-party cookies
Our website may include content or services from third parties that set their own cookies. These include:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics and performance | Google Privacy Policy |
| Google Maps | Location services and maps | Google Privacy Policy |
| Professional networking and advertising | LinkedIn Privacy Policy |
Cookie duration
Cookies are classified by duration as follows:
- Session Cookies: Temporary cookies that are deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period or until manually deleted
Typical cookie lifespans:
- Essential cookies: Session duration or up to 1 year
- Analytics cookies: 2 years maximum
- Functional cookies: 1 year maximum
- Marketing cookies: 30 days to 2 years
Managing cookies
Cookie consent banner
The cookie banner offers two choices:
- "Accept": analytics and advertising cookies and signals are allowed.
- "Refuse": analytics and advertising cookies and signals are turned off. Google Analytics then only sends cookieless pings.
You can change your preferences at any time using the cookie settings button that appears on the website.
Browser settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific websites
- Block third-party cookies
- Clear all cookies when you close the browser
Browser-specific instructions:
Impact of disabling cookies
Please note that disabling certain cookies may affect your experience on our website:
- Essential cookies: Website may not function properly
- Analytics cookies: We cannot improve our website based on usage data
- Functional cookies: Personalization features will be disabled
- Marketing cookies: You may see less relevant advertisements
Data retention
We retain cookie data for a limited period necessary for the purposes described in this policy.
Updates to this policy
We may update this Cookies Policy from time to time to reflect changes in technology, law, or our practices. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify users through our website banner or email (for significant changes)
- Request renewed consent where required by law
Do not track signals
Some browsers include a "Do Not Track" feature that lets you tell websites you do not want to be tracked. Currently, there is no accepted standard for how websites should respond to Do Not Track signals.
We respect your privacy choices and are monitoring developments in this area to implement appropriate responses to Do Not Track signals when industry standards are established.
Contact us
If you have any questions about this Cookies Policy or our use of cookies, please contact us: